Tuesday, December 23, 2025
More

    Top 6 This Week

    popular+

    Southern Georgian Bay Real Estate Update: More Choice, More Leverage | Rick Crouch

    Sharing is SO MUCH APPRECIATED!

    by Rick Crouch 

    2025 Real Estate Market Update & TrendsReal Estate BuyingReal Estate Market ReportReal Estate SellingReal Estate StatisticsReal Estate Values

    If you’ve been watching the real estate market including here in Southern Georgian Bay and wondering, “Is it finally shifting in favour of Buyers?” — the short answer is yes. Interest rate cuts (and the expectation of more stability ahead) combined with a high level of inventory have created a market where Buyers have more options and negotiating power, and Sellers need a sharper plan than we did a few years ago when they appeared to be no such things as “asking too much.”  Back in 2020 and 2021 most home and condominiums drew multiple offers and sold for over 100% of the asking price.  In all but a few cases, those days are gone.

    This update is based on total MLS® activity in Clearview Township, Collingwood, Grey Highlands, the Municipality of Meaford, the Blue Mountains, and Wasaga Beach.

    Many people refer to me as a “numbers guy” and I am sharing herein what the numbers are telling us right now.

    Let’s translate the stats into what they mean for real people:

    1) Sales are down vs. last year — but not “dead.”

    • November MLS® unit sales: 136 (down 42% from 238 in Nov 2024, but up 20% from Nov 2023).
    • November MLS® dollar volume: $108.8M (down 47% from Nov 2024).

    Thats “down from 2024” headline matters, but so does the fact that some activity is better than 2023. This looks less like a collapse and more like a market still finding its footing after the COVID-19 post-pandemic coupled with the historically low mortgage rate surge.

    • YTD MLS® dollar volume: totals $1.530 billion down $645.4 million (30%) from 2024 and $687.8 million (31%) from 2023.

    2) Inventory is still the big story — and it’s shaping everything.

    • New MLS® listins in November:  Totaled 380 units up 6% from last year.  YTD new MLS® listings total 6,208 units also up 6% from 2024.

    Even though active listings at the end of November were 1,309 (down 18% from 2024), inventory remains near a 10-year high. What does this mean?

    • Buyers can be selective in most price segments there are plenty of choices.
    • Sellers must compete harder for attention.
    • Pricing and presentation matter a lot more.

    3) We’re seeing the “price adjustment era” continue.
    Expired listings were 590 at the end of November down from a year ago by 26%.  Many of these will relist, and some Sellers are simply waiting for “better conditions.” But the the current marlket conditions nail the core reason so many listings don’t sell:

    • Competition is stiff (lots of choices for Buyers)
    • Overpricing is common (the market is less forgiving than in 2020/2021)

    In 2020–2021, price reductions were rare. Now, price improvements happen weekly as Sellers reposition to meet the current market and attract Buyers.

    4) Prices have softened, mostly at the top end.
    The YTD median MLS® residential sale price is $717,000, down about 3% from $738,200 last year (prices rounded) and well below $811,955 at this time in 2022. The chart below points out something important: the median price moves month-to-month hence year-to-year based on the mix of sales, and fewer $1M+ sales has helped pull that median down.

    5) Negotiation is “normal” again.
    The overall YTD list-to-sale price ratio is 96.3%, compared to 96.8% last year — and well below the “anything goes” days of 2021/2022 when list-to-sale-price ratios were at times 102% to 103% of asking and more. In other words: we’re back to a more historic pattern where Buyers negotiate and Sellers need to be rational in both thier pricing expectations and offer terms.  Too often when addressing the issue of price, a Seller(s) will say “we need to get…..dollars.”  Perhaps they paid too much when they purchased, they’ve invested too much into their property or they have othjer financial obligations to meet creatoing reasons to set the price they “need.”  While their goals may be admirable often they are not realistic.

    • Single Family Home Sales: Every price segment is showing a reduction in the sale of homes from prior years with those priced over $1 million reflectoing the largest declines.  These segments are also the ones with the highest levels of inventory listed for sale.

    What this means if you’re buying

    It is clearly a Buyer’s market in Southern Georgian Bay as in many markets across Canada where the inventory of homes listed for sale is high and I don’t expect that to dramatically change in the short term.  The rate of inflation is holding steady, 2.2% in November which matched October.  The impact of U.S. tariffs is still not fully known, this is causing uncertainty among consumers when it comes to major purchases like real estate.  There is however a silver lining in every cloud if you look hard enough.

    Here’s how Buyers can use that to their advantage without overplaying their hand:

    • Be picky (in a good way): With more choice, you can prioritize layout, location, condition, and long-term resale.
    • Use conditions intelligently: Financing, inspection, and status certificate reviews for condominiums are powerful tools when used properly.
    • Negotiate based on facts: Days on market, competing listings, recent comparable sales, and visible price reductions all help you make a strong case.
    • Don’t confuse “list price” with “market value”: Some homes are priced to sell, others are priced to “test the market.” Knowing the difference is everything.

    My advice: In this market, the best buys tend to be homes that are properly priced but need clarity and confidence from a qualified Buyer. That’s where strong analysis and a clean offer strategy matter.

    What this means if you’re selling

    You can absolutely sell successfully in this market — but the approach is different than it was a few years ago.

    Two realities for Sellers in late 2025 and into 2026:

    1) You’re competing with a lot of choice

    Even with active listings down from last year, Buyers still have plenty to look at. That means your home must win the comparison online before it wins the showing.

    2) Pricing is now a strategy, not a wish

    The market is punishing overpricing — and the expired listing count reflects that. The goal isn’t to “leave room to negotiate” and hope. The goal is to:

    • price within the band where your most likely Buyer is shopping
    • generate enough urgency to create competition
    • avoid the slow-drip price reductions that chase the market downward

    My advice: The most successful Sellers right now are the ones who treat pricing, staging, and marketing like a coordinated plan — not separate decisions.

    A quick look at what’s moving (and what isn’t)

    • Single-family homes: 1,352 YTD sales (down 30% from last year) — this explains why you’re seeing more “For Sale” signs that stay up longer.
    • Condos: 329 YTD sales (down 10%) — holding up better than many expect.
    • Vacant land: 15 sales (slightly up)

    By municipality (YTD single family home sales):
    Clearview (-16%), Collingwood (-38%), Grey Highlands (-43%), Meaford (-16%), Blue Mountains (-28%), Wasaga Beach (-29%).
    This tells us the slowdown hasn’t been equal everywhere — and neighbourhood-level strategy matters more than ever.

    How I help in a shifting market

    Markets like this reward experience and discipline. As a Broker and Market Value Appraiser (MVA) with 20+ years in the profession, my job is to remove guesswork and help you make the smartest move—whether that’s buying now, selling now, or building a plan for the right timing.

    What I do differently in this market:

    • Pricing and valuation grounded in evidence (not optimism, need or fear)
    • Local micro-market insight (street-by-street dynamics matter here)
    • Negotiation strategy built for today’s conditions
    • Clear game plans for Buyers and Sellers, including “what to do if it doesn’t sell in a reasonable time frame ie: 30 to 9p days”

    If you’re thinking about making a move in Clearview, Collingwood, Grey Highlands, Meaford, the Blue Mountains, or Wasaga Beach or in the surrounding areas, I’m happy to help you interpret the market for your specific property or goals.

    Contact me to learn more: [email protected]   Direct line: 705-443-1037

    NOTE: The author is a Broker, Market Value Appraiser-Residential with Sotheby’s International Realty Canada and a Past President (2008) of the One Point Association of REALTORS®.

    This post is not intended to solicit homes or other properties already listed for sale.

    Sharing is SO MUCH APPRECIATED!

    Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Popular Articles

    GEORGIANBAYNEWS.COM

    Popular Articles

    HURONIA WEST OPP’S TRAFFIC SAFETY INITIATIVE RESULTED IN 41 DISTRACTED DRIVING CHARGES IN ONE DAY

    (CLEARVIEW TOWNSHIP, SPRINGWATER TOWNSHIP, WASAGA BEACH, ON) - On November 26, 2025, members of the Huronia West Detachment of the Ontario Provincial Police (OPP) conducted...

    Canadians stop buying American and travelling to the U.S. amid trade war | Power & Politics

    CBC’s J.P. Tasker joins Power & Politics to break down new data showing the amount of Canadians crossing the border into the U.S. has...

    All or Nothing: Elon Musk’s $56 Billion Payday Blocked by Delaware Judge

    Patrick Bet-David explains the situation currently taking place between Elon Musk, Tesla, and a Delaware judge who recently ruled against Elon receiving a $56...

    CBC | 3 Online Safety Tips that Might Surprise You

    During a busy season of online shopping, cyber criminals may be looking to get your information. The CBC's Angela MacIvor spoke to experts about how...

    Alberta coal fiasco unearths billionaire power grab

    By David Suzuki Alberta’s government recently announced new regulations for renewable energy development. They include restrictions against wind or solar projects in areas with “pristine viewscapes” and...

    Try psychedelics. Access transcendence | James Fadiman

    Expert James Fadiman explains how psychedelics have the power to expand consciousness, enhance creativity, and deepen our connections to the world. James Fadiman, a...

    VIDEO: Dolby Vision 12K | Experience the Unbelievable Nature

    Experience the unbelievable beauty of high-quality HDR 12K 120fps Dolby Vision with the URSA Mini Pro 12K. This video showcases the stunning capabilities of...

    Trump, Europe, Ukraine and the Uncertain World Order | TED – Ian Bremmer

    Headlines have been swirling as President Trump enters his second month back in office and his policies come into focus. In this urgent, fast-paced...

    The Ambassador shares “Trade Turmoil Shows need for New Internationalism”

    By David Suzuki Since the April federal election, Canada has found itself in unchartered terrain. The United States–instigated trade war against long-standing allies rages on,...

    Our AWESOME Collingwood Optimist Club presents “The Annual Kid’s Fishing Derby”

    Get ready to celebrate! The Annual Kid’s Fishing Derby is just a few weeks away. Come on down to the Shipyard Park and fish...

    Rosie’s Smokehouse Deluxe Fires Up The Collingwood Festival for Canada

    The Town of Collingwood presents Rosie's Smokehouse Deluxe Live for a Canada Day Celebration. Rosie's Smokehouse Deluxe, R&B infused Blues/Rock, served up straight out...

    Doina Oncel | A Mid-Year Budget Reset for Parents & It Starts Monday

    We’re halfway through the year, which makes it the perfect time for a reset. If your family budget has been on autopilot (or off the...

    Half the World Has Now Joined BRICS – Here’s Why They’re Winning in 2025

    BRICS just doubled in size and the organization has massive plans to change how our world function in 2025. 9 new countries have officially...

    OPP LAYS CHARGES IN DRIVEWAY PAVING FRAUD

    The Ontario Provincial Police (OPP) Anti-Rackets Branch (ARB) has laid criminal charges against two individuals following an investigation into driveway paving fraud spanning several regions...

    Jeff Woods Birthday Banger: ZED – A Tribute to Led Zeppelin

    Jeff Woods and the MSC are proud to jointly present 'ZED' (Canada's #1 Led Zeppelin Tribute Band) for a special Winter Birthday Banger. Back...

    Town of Collingwood to Host Unheard Echoes: Haudenosaunee Blood Memory

    Collingwood, ON - The Town of Collingwood, in partnership with the Indigenous-led Six Nations Investigating Paranormal Encounters (S.N.I.P.E.) members, is proud to present Unheard...

    The Ambassador: Small Homes, Big Impact – Solving Canada’s Housing Crisis

    A Strategic Plan for Affordable Living Canada is grappling with an unprecedented housing affordability crisis that has made it increasingly difficult for many citizens to...

    Collingwood Announces Spectacular Live Music Line-Up at the Shipyards Amphitheatre

    Collingwood, ON - Get ready for an unforgettable summer of live music overlooking the stunning Collingwood Harbour! The Town of Collingwood is excited to...

    The Tipping Point I Got Wrong | Malcolm Gladwell | TED

    In his 2000 bestseller "The Tipping Point," Malcolm Gladwell told the story of why crime fell in New York City in the 1990s. Now,...

    NEW PODCAST EPISODE: CAFC AND EAPON ON PROTECTING SENIORS FROM FRAUD

    (MIDLAND,ON)- Members of the Southern Georgian Bay Detachment of the Ontario Provincial Police (OPP) and the Canadian Anti-Fraud Centre (CAFC) are continuing to raise the awareness for North Simcoe residents of...

    County funds expanded access to barrier-free healthcare for marginalized communities

    Midhurst/January 30, 2025 – In response to the growing need for alternative healthcare options for those facing financial pressures, the County of Simcoe has stepped...

    Body Worn Cameras Rollout in Collingwood and The Blue Mountains

    (COLLINGWOOD, ON) - On February 03, 2025, members of the Ontario Provincial Police in Central Region commenced training on the new Axon 4 Body Worn...

    Fire Ban in Effect for the Town of The Blue Mountains – August 14, 2025

    The Town of The Blue Mountains Fire Department would like to advise the public that a total fire ban has been implemented across the...

    FULL INTERVIEW: Chuck Schumer joins Chris Hayes

    New York Senator and Democratic Minority Leader Chuck Schumer joins Chris Hayes for a wide-ranging interview on Democratic strategy, the state of democracy, the...