Tuesday, December 23, 2025
More

    Top 6 This Week

    popular+

    Southern Georgian Bay Real Estate Update: More Choice, More Leverage | Rick Crouch

    Sharing is SO MUCH APPRECIATED!

    by Rick Crouch 

    2025 Real Estate Market Update & TrendsReal Estate BuyingReal Estate Market ReportReal Estate SellingReal Estate StatisticsReal Estate Values

    If you’ve been watching the real estate market including here in Southern Georgian Bay and wondering, “Is it finally shifting in favour of Buyers?” — the short answer is yes. Interest rate cuts (and the expectation of more stability ahead) combined with a high level of inventory have created a market where Buyers have more options and negotiating power, and Sellers need a sharper plan than we did a few years ago when they appeared to be no such things as “asking too much.”  Back in 2020 and 2021 most home and condominiums drew multiple offers and sold for over 100% of the asking price.  In all but a few cases, those days are gone.

    This update is based on total MLS® activity in Clearview Township, Collingwood, Grey Highlands, the Municipality of Meaford, the Blue Mountains, and Wasaga Beach.

    Many people refer to me as a “numbers guy” and I am sharing herein what the numbers are telling us right now.

    Let’s translate the stats into what they mean for real people:

    1) Sales are down vs. last year — but not “dead.”

    • November MLS® unit sales: 136 (down 42% from 238 in Nov 2024, but up 20% from Nov 2023).
    • November MLS® dollar volume: $108.8M (down 47% from Nov 2024).

    Thats “down from 2024” headline matters, but so does the fact that some activity is better than 2023. This looks less like a collapse and more like a market still finding its footing after the COVID-19 post-pandemic coupled with the historically low mortgage rate surge.

    • YTD MLS® dollar volume: totals $1.530 billion down $645.4 million (30%) from 2024 and $687.8 million (31%) from 2023.

    2) Inventory is still the big story — and it’s shaping everything.

    • New MLS® listins in November:  Totaled 380 units up 6% from last year.  YTD new MLS® listings total 6,208 units also up 6% from 2024.

    Even though active listings at the end of November were 1,309 (down 18% from 2024), inventory remains near a 10-year high. What does this mean?

    • Buyers can be selective in most price segments there are plenty of choices.
    • Sellers must compete harder for attention.
    • Pricing and presentation matter a lot more.

    3) We’re seeing the “price adjustment era” continue.
    Expired listings were 590 at the end of November down from a year ago by 26%.  Many of these will relist, and some Sellers are simply waiting for “better conditions.” But the the current marlket conditions nail the core reason so many listings don’t sell:

    • Competition is stiff (lots of choices for Buyers)
    • Overpricing is common (the market is less forgiving than in 2020/2021)

    In 2020–2021, price reductions were rare. Now, price improvements happen weekly as Sellers reposition to meet the current market and attract Buyers.

    4) Prices have softened, mostly at the top end.
    The YTD median MLS® residential sale price is $717,000, down about 3% from $738,200 last year (prices rounded) and well below $811,955 at this time in 2022. The chart below points out something important: the median price moves month-to-month hence year-to-year based on the mix of sales, and fewer $1M+ sales has helped pull that median down.

    5) Negotiation is “normal” again.
    The overall YTD list-to-sale price ratio is 96.3%, compared to 96.8% last year — and well below the “anything goes” days of 2021/2022 when list-to-sale-price ratios were at times 102% to 103% of asking and more. In other words: we’re back to a more historic pattern where Buyers negotiate and Sellers need to be rational in both thier pricing expectations and offer terms.  Too often when addressing the issue of price, a Seller(s) will say “we need to get…..dollars.”  Perhaps they paid too much when they purchased, they’ve invested too much into their property or they have othjer financial obligations to meet creatoing reasons to set the price they “need.”  While their goals may be admirable often they are not realistic.

    • Single Family Home Sales: Every price segment is showing a reduction in the sale of homes from prior years with those priced over $1 million reflectoing the largest declines.  These segments are also the ones with the highest levels of inventory listed for sale.

    What this means if you’re buying

    It is clearly a Buyer’s market in Southern Georgian Bay as in many markets across Canada where the inventory of homes listed for sale is high and I don’t expect that to dramatically change in the short term.  The rate of inflation is holding steady, 2.2% in November which matched October.  The impact of U.S. tariffs is still not fully known, this is causing uncertainty among consumers when it comes to major purchases like real estate.  There is however a silver lining in every cloud if you look hard enough.

    Here’s how Buyers can use that to their advantage without overplaying their hand:

    • Be picky (in a good way): With more choice, you can prioritize layout, location, condition, and long-term resale.
    • Use conditions intelligently: Financing, inspection, and status certificate reviews for condominiums are powerful tools when used properly.
    • Negotiate based on facts: Days on market, competing listings, recent comparable sales, and visible price reductions all help you make a strong case.
    • Don’t confuse “list price” with “market value”: Some homes are priced to sell, others are priced to “test the market.” Knowing the difference is everything.

    My advice: In this market, the best buys tend to be homes that are properly priced but need clarity and confidence from a qualified Buyer. That’s where strong analysis and a clean offer strategy matter.

    What this means if you’re selling

    You can absolutely sell successfully in this market — but the approach is different than it was a few years ago.

    Two realities for Sellers in late 2025 and into 2026:

    1) You’re competing with a lot of choice

    Even with active listings down from last year, Buyers still have plenty to look at. That means your home must win the comparison online before it wins the showing.

    2) Pricing is now a strategy, not a wish

    The market is punishing overpricing — and the expired listing count reflects that. The goal isn’t to “leave room to negotiate” and hope. The goal is to:

    • price within the band where your most likely Buyer is shopping
    • generate enough urgency to create competition
    • avoid the slow-drip price reductions that chase the market downward

    My advice: The most successful Sellers right now are the ones who treat pricing, staging, and marketing like a coordinated plan — not separate decisions.

    A quick look at what’s moving (and what isn’t)

    • Single-family homes: 1,352 YTD sales (down 30% from last year) — this explains why you’re seeing more “For Sale” signs that stay up longer.
    • Condos: 329 YTD sales (down 10%) — holding up better than many expect.
    • Vacant land: 15 sales (slightly up)

    By municipality (YTD single family home sales):
    Clearview (-16%), Collingwood (-38%), Grey Highlands (-43%), Meaford (-16%), Blue Mountains (-28%), Wasaga Beach (-29%).
    This tells us the slowdown hasn’t been equal everywhere — and neighbourhood-level strategy matters more than ever.

    How I help in a shifting market

    Markets like this reward experience and discipline. As a Broker and Market Value Appraiser (MVA) with 20+ years in the profession, my job is to remove guesswork and help you make the smartest move—whether that’s buying now, selling now, or building a plan for the right timing.

    What I do differently in this market:

    • Pricing and valuation grounded in evidence (not optimism, need or fear)
    • Local micro-market insight (street-by-street dynamics matter here)
    • Negotiation strategy built for today’s conditions
    • Clear game plans for Buyers and Sellers, including “what to do if it doesn’t sell in a reasonable time frame ie: 30 to 9p days”

    If you’re thinking about making a move in Clearview, Collingwood, Grey Highlands, Meaford, the Blue Mountains, or Wasaga Beach or in the surrounding areas, I’m happy to help you interpret the market for your specific property or goals.

    Contact me to learn more: [email protected]   Direct line: 705-443-1037

    NOTE: The author is a Broker, Market Value Appraiser-Residential with Sotheby’s International Realty Canada and a Past President (2008) of the One Point Association of REALTORS®.

    This post is not intended to solicit homes or other properties already listed for sale.

    Sharing is SO MUCH APPRECIATED!

    Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Popular Articles

    GEORGIANBAYNEWS.COM

    Popular Articles

    The Shift to Cleaner Energy is Unstoppable

    By David Suzuki The renewable energy transformation is accelerating — no matter how hard the fossil fuel industry and its supporters push back. It’s about...

    Wonders of Ontario | The Hidden Places No One Talks About! | Travel Video 4K

    Subscribe to the channel here, it's free but means a lot to us:    / @tripinsight.travel  Trip Insight https://www.youtube.com/watch?v=RbIc-lc3Ajk&t=41s Subscribe to the channel here, it's free but means...

    VIDEO | Anna Bright Lobs Ben Johns and Anna Leigh Waters 24 Times in ONE MATCH! WOW!!!

    In this video, join us as we dissect Anna Bright's game-changing lob strategy in a dramatic PPA Semifinal match against pickleball legends Ben Johns...

    Jack de Keyzer | July 17 @ Jazz & Blues Live at the Station

    July 17 – Jack de Keyzer – Juno award-winning blues musician and his band South Georgian Bay Music Foundation is delighted to present this summer’s...

    Holy Moley shares These 15 Minute Dinners Will Change Your Life

    I’m a home cook, gardener and dad sharing the things that inspire me the most in life. Come join along on the journey and...

    How A Million Miles Of Undersea Cables Power The Internet — And Now AI

    Undersea fiber-optic cables are the world’s information superhighways with over 95% of the world’s international data traveling through them. This not only includes email,...

    Town Strengthens Accountability and Transparency Through New Online Lobbyist Registry

    The Town of The Blue Mountains announces the launch of a new Lobbyist Registry designed to enhance accountability and transparency. This tool will provide...

    County and Town to host Community Information Session for affordable housing redevelopment in Collingwood

    Midhurst/July 7, 2025 – The County of Simcoe and Town of Collingwood are inviting interested community members to join us on July 15th for our Community...

    Growing Roots: The Legacy of Smart Bros. Ltd. in Collingwood, 1890-1970 | Collingwood Museum’s New Exhibit

    Collingwood, ON - The Collingwood Museum is pleased to announce the latest addition to its Community Collectors exhibit series, Growing Roots: The Legacy of...

    Collingwood OPP Arrest Three in Traffic Stop Linked to Local Thefts

    (COLLINGWOOD, ON) - On April 2, 2025, at approximately 11:22 p.m., members of the Collingwood and Blue Mountains Detachment of the Ontario Provincial Police (OPP)...

    FIREWORKS VIDEO | Happy Canada Day from Collingwood 2024

    We all enjoyed a spectacular fireworks display launched from Millennium Point on Canada Day! https://youtu.be/VaxupH_Us6o

    The Unseen Threats: Is Someone Trying to Cut Off Our Internet, Drying Wells, and Shrinking Land Resources?

    A Deep Dive into the Vulnerabilities of Our Most Critical Resources In an increasingly interconnected world, the stability of our fundamental resources—the internet, water, and...

    Tennessee Brando: I Wondered How 1930’s Germany Happened… Now I Get It

    I used to wonder how 1930's Germany came to be. It makes more sense now. Support Tennessee Brando:   / tnbrando   https://www.youtube.com/watch?v=YffKcSJxt_8 Download my NEW ALBUM "The...

    THE 2024 OJHL GOVERNORS’ SHOWCASE ANNOUNCES MILKUP AS THIS YEAR’S PRESENTING SPONSOR 

    All 24 teams to play in front of NHL, NCAA, U SPORTS, CHL scouts Sept. 23-25 in Niagara Falls September 6, 2024, Mississauga, ON – Today the...

    Transit and Transportation Updates following the announcement of Ace Cabs closure

    Collingwood, ON – The Town of Collingwood is aware of howimportant it is for residents, workers, and visitors to get around the community. Following...

    Secret Agent: Send Your Children To A Village! How To Detect A Lie Instantly! – Evy Poumpouras

    Evy Poumpouras is a former Secret Service agent, TV personality, and author. She served the United States Secret Service for over a decade, where...

    The Collingwood Sailing Academy FUNDRAISER | June 15th

    This Saturday the Collingwood Sailing Academy is hosting a fundraiser at the Collingwood Yacht Club. Open to the public! Live music by Jason Nash,...

    Growing Up in the 1960s – 18 Things We’ll NEVER Forget!

    Step back in time to the 1960s, when life felt simpler, and everyday moments became cherished memories. The golden age of soda fountains, console...

    A Bluesy Christmas featuring Johnny Max, Chuck Jackson and Cheryl Lescom | Saturday, December 13 |Meaford Hall

    Saturday, December 13 7:30 pm | Reg: $40, Group: 10% Disc for Groups of 10+ VIDEO: Johnny Max Band - Christmas Time in New Orleans A Bluesy...

    Costly geoengineering schemes could stall real solutions

    By David Suzuki Because the fossil fuel industry and its supporters have done everything they can to stall needed solutions to the climate crisis, some...

    Arts & Crafts Walk Returns to The Blue Mountains on July 6, 2024

    The Blue Mountains Public Library’s Arts and Culture Council (ACC) and the Town of The Blue Mountains are delighted to announce the much-anticipated return...

    We can’t let industry impede or weaken plastics treaty

    By David Suzuki Plastic has only been in widespread use for about 75 years. Now it’s everywhere, from the highest mountaintops to the deepest ocean,...

    VIDEO | The Men Who Stole the World (and got away with it) | Best Documentary

    They're bankers, traders, investment funds executives. They forgot all about morality to make money. The entire world had to suffer the consequences of their...

    Rogers, Richie & Robinson | Friday, September 5, 7:30 pm | MEAFORD HALL

    THE UNDERCOVERS - 3 WORLD CLASS SINGERS PAY TRIBUTE TO KENNY ROGERS, LIONEL RICHIE, and SMOKEY ROBINSON Sing along to the hits of Smokey Robinson,...