For decades, Florida was synonymous with oranges. Endless groves. Roadside stands. Frozen concentrate. Even a free cup of orange juice waiting for you at the state line. So… what happened?
In this video, we explore the rise, peak, and dramatic decline of Florida’s citrus industry — once one of the most important agricultural forces in the state and the world. From historic freezes and explosive development, to devastating plant diseases like citrus greening, Florida’s oranges didn’t disappear overnight. They were squeezed from every direction. Along the way, we’ll look at: How Florida became the citrus capital of America Why orange juice became part of the state’s identity.
The real reasons production collapsed by more than 90% What citrus looks like in Florida today and whether the industry has a future at all. This isn’t just a story about fruit. It’s a story about Florida — how it grows, how it changes, and what gets left behind.
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